10 tasting trends: See what’s ahead for snacks and sweets: Page 9 of 10

By Jenni Spinner in Food Packaging on May 29, 2019

Photo: Jenni Spinner


9. Get the message?

Many manufacturers put thought into inside packaging components, not just the parts that can be spotted on shelves. American Licorice Co. recently launched an interactive campaign that encouraged users to send in uplifting personal messages. The most inspiring words were selected to be printed on the inner trays of Red Vines twists. The warm messages on the inner packaging are matched with groovy hearts, peace signs and other friendly graphics on the outer wrap.


NEXT: Sugar-free gets younger


Jenni Spinner

Freelance writer and former Packaging Digest senior editor Jenni Spinner is a trade journalist with more than two decades of experience in the field. While she has covered numerous industries (including construction, engineering, building security, food production and public works), packaging remains her favorite.

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