3 top packaging issues emerge in 2018: Page 3 of 5

Lisa McTigue Pierce in Food Packaging on February 06, 2018

3. Nature’s Path packaging takes a bold new direction

A family owned company, Nature’s Path has been organic for more than 30 years, before being organic was vogue. A recent packaging redesign—with bold colors, clean design and front-of-pack imagery that focuses on the visual aesthetics of the food—is helping these organic breakfasts and snack foods “pop” on store shelves.

Arjan Stephens, evp at Nature’s Path, explains an important component of the new design: “We focused heavily on telling our organic heritage, which in turn we hope will inspire consumers to choose organic.”


NEXT: Sustainable packaging hits



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