3 top packaging issues emerge in 2018: Page 5 of 5

Lisa McTigue Pierce in Food Packaging on February 06, 2018

1. 5 packaging design trends on the way out in 2018

Pamela Webber, chief marketing officer at 99designs, recognizes good packaging design when she sees it…or creates it. But she can also spot a dud, and did so five times in this top article of January 2018.

Knowing what’s in and what’s out comes in handy for packaging designers and brand marketers. Here’s what not to use:

5. Hyper-masculine packaging

4. Wasteful packaging material

3. Familiar packaging

2. Small typography

1. Over-cluttered designs



A magic kingdom of packaging solutions. For packaging engineers, executives and designers—WestPack 2018 (Feb. 6-8; Anaheim, CA) delivers leading technologies, free educational presentations, hands-on demonstrations, exceptional networking opportunities and expert-led Innovation Tours. Register now!

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