2. Solo snacking
During the first Tuesday morning session at the expo, Sally Lyons Wyatt, evp and practice leader of IRI, told attendees snacking tends to be a solitary experience—the average American snacks 2.5 times a day, and younger generations snack even more. Offering single-serve options (especially ones that intersect with an increased interest in healthy choices) are on the climb. Cookies are among these, including Cookie+ Protein and ProSupps’ MyCookie.