3. Cake bites
As the success of the meal prep kit business shows (with Blue Apron and Hello Fresh among the top stars), consumers often enjoy the do-it-yourself approach to eating, sometimes with a little head start. In that vein, mug cakes were found at a number of places around the show floor. Notable offerings include organic offerings from actress Sarah Michelle Gellar’s powerhouse Foodstirs, as well as small-but-growing Molly & You.