Chew on this: Packaging trends for new sweets and snacks: Page 6 of 10

in Food Packaging on May 30, 2018

6. Same candy, new format

Putting an existing candy or snack into a new container can lead to innovation that connects with new consumers. Back in 2012, Kraft simply poured its crunchy mini-marshmallows into a shaker container used on its parmesan and created Mallow Bits. One example found on the show floor: Long Ball Licorice’s Round Tripper, which puts traditional licorice in a multi-layer pack mimicking a chew pouch.

 

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