Chew on this: Packaging trends for new sweets and snacks: Page 6 of 10

Jenni Spinner in Food Packaging on May 30, 2018

6. Same candy, new format

Putting an existing candy or snack into a new container can lead to innovation that connects with new consumers. Back in 2012, Kraft simply poured its crunchy mini-marshmallows into a shaker container used on its parmesan and created Mallow Bits. One example found on the show floor: Long Ball Licorice’s Round Tripper, which puts traditional licorice in a multi-layer pack mimicking a chew pouch.


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Snack manufacturers have long put their savory and sweet treats in shiny film and foil bags and pouches. Recently, brands started trying out matte-finish packages to impart a smoother look. At this year’s Sweets and Snacks Expo, multiple makers showed off packs with a mix of matte and spot-coated elements, offering an interesting contrast. Companies opting for this bold graphic effect include <a href=""><span style="color: #999999;"><strong></stron