6. Same candy, new format
Putting an existing candy or snack into a new container can lead to innovation that connects with new consumers. Back in 2012, Kraft simply poured its crunchy mini-marshmallows into a shaker container used on its parmesan and created Mallow Bits. One example found on the show floor: Long Ball Licorice’s Round Tripper, which puts traditional licorice in a multi-layer pack mimicking a chew pouch.