7. Fun with branding
Tie-ins are nothing new—whenever a blockbuster action or comic-book movie is about to hit, the studio slaps its heroes on bags, boxes and jars on every shelf. What many new products at Sweets and Snacks showcased was a deeper, more fun approach to entertainment-branded candy and snacks more closely tying the pack promo and the product together. Examples at the show include Cosmos Creations’ Dino Munch (dinosaur-shaped puffs promoting “Jurassic World: Fallen Kingdom”) and Van Holten’s Pickle Rick pouch, depicting a beloved “Rick & Morty” plotline.