Chew on this: Packaging trends for new sweets and snacks: Page 7 of 10

Jenni Spinner in Food Packaging on May 30, 2018

7. Fun with branding

Tie-ins are nothing new—whenever a blockbuster action or comic-book movie is about to hit, the studio slaps its heroes on bags, boxes and jars on every shelf. What many new products at Sweets and Snacks showcased was a deeper, more fun approach to entertainment-branded candy and snacks more closely tying the pack promo and the product together. Examples at the show include Cosmos Creations’ Dino Munch (dinosaur-shaped puffs promoting “Jurassic World: Fallen Kingdom”) and Van Holten’s Pickle Rick pouch, depicting a beloved “Rick & Morty” plotline.

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Snack manufacturers have long put their savory and sweet treats in shiny film and foil bags and pouches. Recently, brands started trying out matte-finish packages to impart a smoother look. At this year’s Sweets and Snacks Expo, multiple makers showed off packs with a mix of matte and spot-coated elements, offering an interesting contrast. Companies opting for this bold graphic effect include <a href=""><span style="color: #999999;"><strong></stron