Chew on this: Packaging trends for new sweets and snacks: Page 8 of 10

Jenni Spinner in Food Packaging on May 30, 2018

8. Makeover time

It’s rare that a consumer packaged good never changes its look or package. Fun fact: The Swans Down flour box is a favorite of stage managers producing plays depicting decades gone by because it’s stayed the same for so long. The makers of Smarties candy and Kar’s Nuts snacks both unveiled makeovers of their longstanding logos and packs at the show.

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Snack manufacturers have long put their savory and sweet treats in shiny film and foil bags and pouches. Recently, brands started trying out matte-finish packages to impart a smoother look. At this year’s Sweets and Snacks Expo, multiple makers showed off packs with a mix of matte and spot-coated elements, offering an interesting contrast. Companies opting for this bold graphic effect include <a href=""><span style="color: #999999;"><strong></stron