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Cultured, yet flexible: Yogurt adapts to a variety of packaging

Cultured, yet flexible: Yogurt adapts to a variety of packaging
Flexible pouches of yogurt provide squeezable dispensing.

Flexible in formulation and applications, yogurt also demonstrates its applicability across a number of packaging formats in designs that range from the playful to the sophisticated using bottles, cups and pouches.

The yogurt market in North America is a healthy one both literally and figuratively. The market was valued at $7.3 billion in 2012, and is expected to reach $11.7 billion by 2019, growing at a CAGR of 8.2% from 2013 to 2019, according to a report published in late 2014 from Transparency Market Research (TMR).  The report also details the noteworthy health benefits of yogurt that include a good bacteria called probiotics, its excellence in treating conditions such as constipation and diarrhea, its value as a calcium supplement for the lactose intolerant and the boost it provides immune systems as a healthy snack.

Corresponding to this market growth is a proliferation of packaging formats for all things yogurt as can be seen in the following examples.

YoKids Squeeze from Stonyfield is aimed squarely at a more youthful demographic and packaged in flexible pouches for convenience. It’s part of a trio of pouched product lines for babies, toddlers and kids named YoBaby, YoTot and YoKids Squeeze, respectively, all with the tag line Love me. Hold me. Squeeze Me.

Product and packaging design coordinate seamlessly in the packaging design for cups of Stonyfield’s new tri-layer Oh My Yog! organic yogurt. Inside is a three-layer yogurt with fruit on the bottom, honey-infused yogurt in the middle and a decadent layer of cream on top and outside is the graphics design that plays off the trio of layers inside.

See Stylish 3-layer packaging design reflects yogurt layers

Stonyfield is the second brand owner in the last few weeks to have announced flexpack yogurt formats, Chobani has also introduced pouches and tubes marketed to children that was part of  5 new product platform innovations introduced in early 2015. The new packaging formats leverage the popularity of Greek yogurt in convenient, consumer-friendly flexible formats that also add iconic characters that resonate with kids. Click here to read more.


Müller Quaker Dairy brings a more Euro-style sophistication to the yogurt aisle using dark cups for its line of ice-cream-inspired products in four flavors introduced last month. Flavors include Raspberry Chocolate Chip, Vanilla Bean, Strawberries and Cream and Mint Chocolate Chip. Each flavor provides a healthy portion of protein and calcium for 210 calories or less. Available at retailers nationwide, the individual cups carry a suggested retail price of $1.00. The dark cups that actually look like cups should be easy to spot amidst a dairy-case-wide display white cups decorated in bright colors.

Stonyfield is in the midst of a product and packaging development binge, introducing cylindrical bottles of OP brand Organic Protein smoothie drinks in strawberry, chocolate and vanilla varieties. It’s billed as the first organic protein smoothie with 5 live active yogurt cultures and no artificial sweeteners. The bottles provide portability for fast nutrition and an energy boost while on the go.

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