Easy, Squeezy & Decadently Cheesy: A New On-The-Go Condiment Makes its DebutEasy, Squeezy & Decadently Cheesy: A New On-The-Go Condiment Makes its Debut
Kraft Heinz serves up Vel2Go, a limited-time carton of its best-selling cheese product in single-serve packets.

At a Glance
- Kraft Heinz says its Vel2Go cheese packets target the 25% of millennials and Gen Z-ers who carry their own condiments.
- The carton holds four single-serve packets and can also double as an on-the-go dip bowl.
- A limited-run promotion ios underway exclusively at Walmart.com.
Watch out ketchup and mustard packets, there’s a new single-serve condiment on the scene: Vel2Go, a convenient new way to enjoy the cheesy, melty goodness of Velveeta anytime and anywhere.
Velveeta has been making foods cheesier for 100 years and Vel2Go is not only a fresh take, it’s also a first-of-its-kind cheese packet. Kraft Heinz says it caters to millennials and Gen Z, one in four of whom are said to bring their own condiments wherever they go to elevate everyday meals, whether it’s on drive-thru fries or stadium hot dogs.
The launch of Vel2Go comes on the heels of the brand’s launch of ready-to-eat queso earlier this year, reinforcing Velveeta’s efforts to double down on new formats and go all in on cheesy pleasure.

Fun with branding. (Kraft Heinz)
Evocative packaging decor.
Vel2Go is packaged in an outer carrier carton with a perforated top that’s vibrantly adorned with imagery of the creamy gold drip Velveeta is known for. Each carton holds four single-serve foil film packets in a separate die-cut sleeve that echoes the golden drip motif. The carton’s perforated top can double as a convenient flip-top vessel or can be torn off for use as a caddy for cupboard storage.
The creative package design has fun with the brand’s imagery and “adds an element of fun for the consumer to experience,” a company spokesperson told Packaging Digest, adding: “This is a new category for the brand. We are using this launch as a test and learn and based on consumers' response and excitement we will consider expanding distribution in the future.”
A limited run of Vel2Go began January 22 exclusively at Walmart.com for $5.91 while supplies last. Each package includes three of the four-packet cartons.
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