EEASY Lid Brings Accessibility to Customers in Spain & Latin America

Consumer Convenience Technologies (CCT), maker of the EEASY Lid, has announced a brokerage agreement with Barcelona-based Vemsa 1857 Packaging Solutions to expand the ergonomic closure's availability to packagers in Spain and Latin America. 

Bofill, a fifth-generation packaging expert and founding partner of the Vemsa 1857, notes what others have in the US market, mainly that the innovative lid "is a design not yet seen by companies in Spain or Latin America.”

“Nobody should have to struggle with what should be a simple task: opening jarred food products,” says Brandon Bach, president of CCT. As previously reported in Packaging Digest in 2020 and 2021, the lid vastly eases accessibility for jarred food products by providing a raised “button” on the lid that can easily be pressed reducing the torque needed to open a jar from 40 per pound or more to about nine (as shown in this video).

The deal follows strong, mostly US sales.

EEASY Lid is found on products in US retail chains including more than 250 Wegmans, Stop, & Shop, Price Chopper, and Tops Friendly Markets stores plus specialty grocers in the Northeast US. It’s also used on products in EDEKA Kempken stores in Krefeld, Germany, and the company expects its customers' products to be distributed to more than 250 additional US stores "in the coming weeks."

Related:First Aluminum Lug Cap is Easier to Open

CCT produces the 63 mm lug EEASY Lid at its 16,000 square foot, technology center at the company’s Dayton, OH headquarters site. At present, the company reports capacity of roughly 800 aluminum lids per minute or more than 250 million annually.