FYXX Hybrid® is a new energy drink developed by fitness center owner/entrepreneur Steve Ondish, who believes that gymgoers need a healthy drink to give them an extra boost while working out. In September, Ondish and his partners introduced the line of caffeine-infused spring-water beverages with zero calories and zero carbs, which gets even more marketing muscle in a high-perfornmance, 20-oz PET bottle from Constar Intl. Inc. (www.constar.net). Eye-catching in a cobalt blue color that reinforces the image of a refreshing spring water-based product, the bottle incorporates Constar's VCT technology, which it says generates hot-fillable beverage bottles with a panel-less structure to compensate for high-temperature filling and processing. The bottle's “hoop” geometry enables it to flex vertically to easily handle the vacuum created during the hot-fill process. An important sensory benefit is built into the bottles, as the hoop geometry imparts a rigid in-hand feel, though the container weighs only 38 g. A roll-fed label features bright flavor-specific graphics in white, orange and yellow, which stand out from the brilliant blue bottle and label. A 38-mm wide-mouth neck finish promotes easy “drinkability.”
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