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General Mills Takes On Tyson’s Pet Treats Business for $1.2B

Image courtesy of General Mills 15030080270_d8e3c9463a_o.jpg
The deal includes the Nudges, Top Chews and True Chews natural meat pet treats brands and a manufacturing site in Iowa.

American food firm General Mills announced it closed its $1.2 billion purchase of Tyson Foods’ pet treats business on Monday, July 5. The transaction includes the Nudges, Top Chews, and True Chews brands of natural meat pet treats, as well as a manufacturing facility in Independence, IA.

“This acquisition represents an important step as we reshape our portfolio for growth, in line with our Accelerate strategy,” the chairman and chief executive officer of General Mills, Jeff Harmening, said in a release. “This business is a wonderful complement to our BLUE pet food portfolio, and we see a long runway of strong, profitable growth ahead for our combined pet food businesses.”

Tyson’s pet treats portfolio brought in over $240 million in net sales over the 12 months that ended on Apr. 3, 2021. Plans for the acquisition were first revealed in May.

Other pet food manufacturers have recently announced investments in facilities to expand capacity. Rival pet food maker Nestle Purina said this May that it completed a $19 million expansion project at its Dunkirk, NY cat treats plant. Hill Pet Nutrition announced plans for a new $250 million pet food manufacturing plant in Kansas in late June. Mars Petcare announced this March that it will invest $200 million to expand its Lebanon, TN manufacturing plant to support production of Royal Canin cat and dog food and EUKANUBATM health and nutrition products.

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