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Packaging for healthy snacks refreshed, optimized

Packaging for healthy snacks refreshed, optimized

Keeping pace with increasing consumer demand for fresh snacking options, Ready Pac Foods, Inc. is optimizing its Ready Snax line with a new flavor variety and improved packaging presentation and efficiency, aimed to further deliver on key consumer needs of freshness, healthfulness, convenience, portability and great taste.

As consumers learn about the most effective ways to maintain a healthy diet without losing steam, the snacking industry has been first in line to benefit. By bridging the gap between meals with healthy, portion-controlled snacks, this convenient source of fuel sustains energy levels, provides necessary nutrients and helps curb naughty cravings. The positive buzz on fresh snacking is still gaining momentum, as evidenced by the remarkable growth in the category, up +11 percent in dollar sales last year led by multi-component snacking, up +8 percent, and Single Serve Fresh Snacking with Components, up +26 percent (according to latest 12-week Nielsen data).

“By offering a wider variety of fresh snacking options, Ready Snax helps our customers find more ways to support their healthy eating initiatives this year without the boredom and limitation we traditionally think of in terms of healthy eating,” says Tristan Simpson, senior director of marketing and corporate communications at Ready Pac.

These newly enhanced snacking items feature vertically-oriented packaging to improve shelf space efficiencies, and fresh new labels with expanded nutrient information.  

"Prior to the new design our packaging would sit horizontal on store shelves,” Simpson tells Packaging Digest.  “Our new packaging is vertically oriented and it was designed to improve shelf space efficiencies.  With the new vertical design we doubled the shelf space availability.  More shelf space means more room for Ready Snax products for our customers.”

Simpson says it had been a few years since the last package refresh. “It was time for a fresher design, look and feel,” she says. “Our new label also expands on the nutrient details, located on the front of the package.  You will also notice bolder, more vibrant colors to match our fresh, healthy snacks.”

The packaging and design is intended to appeal to all demographics and lifestyles from children to busy professionals.  

Package sizes range from 3.2 to 5.3 ounces.  The suggested retail price per item is $1.99.

This refresh will be rolled out to all six flavor offerings, including the newest Ready Snax: Fruit, Cheese & Flatbread Crackers (shown). In addition to their new snacking tray, Ready Pac is introducing Ready Snax Snack Bags with sliced apples and baby carrots.

California-based Ready Pac is a major producer of convenience fresh foods, including fresh-cut produce. With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America.

For more information about Ready Pac’s new fresh snacking offerings, including the convenient line of culinary inspired Bistro Bowl Salads and fresh-cut fruit cups, visit http://www.readypac.com/products/. For more information on the company, visit www.readypac.com

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