Pack Expo served as a large stage for the North America introduction of Klöckner Pentaplast’s Elite tray, the company’s first entry outside Europe in the fresh protein food packaging market. Elite offers a unique recyclable modified atmosphere packaging (MAP) solution using high-clarity—just 5% haze—PET trays thermoformed using up to 95% post-consumer recycled PET. The trays, which are 100% recyclable into other plastic items, support goals that align with a circular economy model.
Justin Glass, kp Americas marketing director, says “This is a new vertical market for kp. And imagine being able to reduce the amount of PET waste from ending up in the oceans or landfill and instead turn them into trays that can also be recycled.”
Glass tells Packaging Digest Elite trays are positioned as a more sustainable option to expanded polystyrene trays and non-recyclable polypropylene trays that use an ethylene vinyl alcohol barrier (EVOH). Key benefits include:
- Reduced sealing time and temperature to yield higher packaging rates;
- Excellent sealing, barrier and shelf life to reduce food waste;
- Superb on-shelf presentation; and
- High strength, minimum weight trays;
The trays are available in assorted sizes and can be colored if desired.
The corresponding lidding film offers high barrier and anti-fog properties for high clarity and allows for full-color printing. The trays are produced in a facility in Montreal, Canada.
The tray represents a technology transfer from Europe, Glass tells Packaging Digest. “We’re ramping up now for a soft introduction in Q4 2018.” Already, he adds, companies are in beta test.
In a similar vein, kp’s parallel Evolve vacuum skin packaging tray solution also uses up to 95% post-consumer recycled PET and increases shelf life while preserving taste and texture. Evolve trays offer a versatile and compact footprint for easy single packing and hanging tabs for vertical display options.
These sustainably enhanced trays align with the company’s recent #PositivePlasticsPledge (see Unpacking Klöckner Pentaplast’s Positive Plastics Pledge, published September 2018 by PlasticsToday).
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