If recent survey results from Infogroup/Opinion Research Corp. on behalf of Perdue, can be extrapolated, the majority of meat consumers examine the claims on meat and poultry packages with a critical eye. Nine of 10 consumers who participated in the 2011 national telephone survey said that they do not believe everything meat or poultry packaging and labels say or claim; 60 percent of surveyed consumers do not know who is responsible for making sure the health and other claims made on the product packaging are accurate; and nearly 40 percent prefer products that have been verified by a third party.
To help consumers choose chicken products they can feel good about, Perdue fresh, all natural chicken products now carry the U.S. Dept of Agriculture (USDA) Process Verified Seal. Perdue says it is the first poultry company to receive this seal of verification for its practices.
"We worked directly with the USDA to create verification programs that would give consumers added confidence in how our chickens are raised and what they are fed," says Jim Perdue, Chairman of Perdue. "The USDA is a trusted resource and we believe the seal will make it easier for consumers to choose chicken products they can feel good about feeding their families."
The USDA Process Verified Seal indicates that the USDA has audited the company's processes behind claims made on the product's packaging. Perdue's USDA Process Verified programs include "All Vegetarian Diet," "No Animal Byproducts" and "Raised Cage Free".
Perdue fresh, all natural chicken products with this seal have been verified to be made from chickens that have been raised without cages and/or were fed an all vegetarian diet.
"We feed our birds the finest natural grain products, including corn, soybeans and marigolds, with no animal byproducts," says Perdue. Products carrying the Raised Cage Free claim are verified to come from birds that are free to move about within temperature-controlled chicken houses.