Packaging revelations from Frito-Lay, Campbell Soup and more: Page 3 of 3

By Rick Lingle in Food Packaging on March 05, 2018

One of several announcements by plastics industry vendors was the first commercial launch of the LiquiForm non-air molding technology into market for an embossed bottle for Nature's Promise brand hand soap. The revelation came during a presentation by Ashish Saxena VP, general manager of the LiquiForm Group.

The 12oz/19-gram PET bottle is a drop-in replacement for the current Nature’s Promise container and uses the existing closure and label. It’s made with 50% PCR content and is produced by Amcor on proprietary form-fill machinery. It features a 24-mm finish and high-definition texturing characteristic of the LiquiForm process.

LiquiForm technology uses the packaged product instead of compressed air to simultaneously form and fill containers. In this case, the hand soap essentially forms its own rigid PET container. By combining forming and filling into one step, the process eliminates costs associated with the equipment and energy of the traditional blow-molding process along with the handling, transport and warehousing of empty containers.

The reason I include a soap bottle in this food packaging coverage is that Saxena expects a LiquiForm-made bottled beverage to hit the market in 2019. You can read the full report on this development at PlasticsToday.


PET Bottle buttressed by handle

Thin-walling of bottles thin-walling has long been a practice to save material in primary packaging, but here’s a different tack that actually reduces or eliminates secondary packaging such as corrugated cases. Paul Kayser president, Pretium Packaging, announced the debut of the recycling enhanced (it’s 100% PET for easy recycling) SureHandle 2-L PET bottle (with yellow liquid seen above) with integrated handle has ergonomic benefits for consumers. Previously the company introduced a 64oz SureHandle bottle (red bottle above).

Notably, these bottles have exceptional top-load strength that can eliminate secondary packaging for brands so it’s a doubly beneficial win for brands’ sustainability efforts: It can be unitized as-is in stacked and stretch-wrapped sans corrugated cases in four-high-layers. That's due to the strengthening effect of the handle, which acts as a flying buttress support more commonly associated with medievel cathedrals.

Kayser noted that brand owners in several food categories—including edible oil and honey—have shown interest in this new size. Other markets include cold-pressed juices, ready-to-drink teas, sport drinks, nutritional supplements, dressings, sauces, marinades and more.

You can read my report at Packaging Digest sister publication PlasticsToday.


You’ll find the latest cobots, a dedicated 3D Printing Zone, hundreds of exhibitors and a 3-day packaging conference at the Jacob K. Javits Convention Center during EastPack 2018 (June 12-14; New York City).


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