See 12,952 Cereal Boxes Fall Like Dominoes

Kellogg’s along with Kroger sponsors nonprofit stunt that breaks Guinness World Record for the most cereal boxes toppled in a domino-like fashion.

Rick Lingle, Senior Technical Editor

October 16, 2023

There’s nothing like a crazy stunt for a worthy cause that also breaks a world record.

National nonprofit Move for Hunger broke the Guinness World Record for the most  cereal boxes toppled in a domino-like fashion at the Henry Ford Detroit Pistons Performance Center, according to UPIThe stunt was to raise awareness for food insecurity and food waste in the US.

Anyone who has ever played with dominoes like that knows the tension when a single misplacement or bump and down she goes.

The cereal box domino chain was set off by Kellogg's mascot Tony the Tiger. UPI also reported that the boxes of cereal boxes were then donated to Forgotten Harvest and Gleaner's Community Food Bank.

It’s not the first time the company set a new world record in cereal-box toppling.  In 2016, Kellogg’s UK set established a new record with 2,686 Corn Flake’s boxes in a single winding row.

It's a record they also thought might never be broken…

About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.[email protected]

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