Survey Reveals Consumers’ Attitudes About Food Packaging

Some 1,100 consumers were asked about their packaged food buying habits related to labels, COVID-19, sustainability, and other key issues.

September 30, 2020

4 Slides

In July 2019 I happened across an interesting posting that resulted in an unusual take on sustainability published that month at Packaging Digest, Top Sustainable Companies by State. Customized for the benefit of our packaging audience, it turned out to be as compelling for readers as it was for me and soon became one of the top-read articles at the website.

The source of the material was Shorr Packaging, which alerted me to a survey the distributor had contracted and recently posted.

Shorr’s first annual Food Packaging & Consumer Behavior Report offers the results of +1,128 US consumers surveyed about their in-store and online food product shopping behaviors. It provides a glimpse into how US shoppers are adjusting their shopping habits and highlight the ways food brands can communicate the value of their products through innovative packaging.

The study has a Margin of Error of 2.98%; Respondents Age: 18-29 (26%), 30-44 (22%), 45-60 (34%), and 60+ (18%); Respondents Gender: 44% Male, 56% Female.

In the gallery that follows you’ll find four graphics from the survey.

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