4. Star power: Candy and snack brands often turn to celebrities to push their product and entice hungry fans to buy. Mountain Pure Beverages and Snacks (Booth #105) has glitzed up its Tru Coco roasted coconut chips by touting its endorsement from actress-turned-health-guru Suzanne Sommers, whose smiling likeness is emblazed on the front of the multi-layer stand-up pouch.
Sweet and tasty packaging trends on display: Page 4 of 10
By Jenni Spinner in Food Packaging on May 20, 2015
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