Heinz dips into new packet

Heinz says that Dip & Squeeze also holds three times as much ketchup as a traditional condiment packet, and Heinz says that the new larger size eliminates mess associated with opening multiple traditional-size packets for a meal.

“Americans love Heinz Ketchup, and now the Dip & Squeeze product makes it easier and more fun for them to enjoy it on-the-go,” reports Dave Ciesinski, vp of Heinz Ketchup. “From dipping nuggets and fries to squeezing ketchup on hamburgers or eggs, the Heinz Dip & Squeeze product gives consumers more flexibility, so they can have fun and enjoy eating Heinz Ketchup on whatever and wherever they want.”

Packaging details are proprietary, says Jessica Jackson, group leader, public relations and communications for Heinz North America, but the new package is sure to win favor with consumers.

Shaped like the familiar Heinz ketchup bottles, and displaying bright red Heinz graphic elements, the packet also resembles a thermoformed base-and-lid combination often used for barbeque sauces, mustard dips and the like for fast-food use.