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Digital labels offer short-run sophisticationDigital labels offer short-run sophistication
Linda Casey
January 29, 2014
1 Min Read
Digital labels offer short-run sophistication
Digital labels offer short-run sophistication
To add a level of prestige to its bottled marinara sauce, Carmella's Italian Bistro leveraged digitally printed labels. Printed by WS Packaging Group on its HP Indigo ws4500 press from Hewlett-Packard, the digitally printed labels provided the best opportunity to accomplish the brand execution for Carmella's House Marinara Sauce in a cost-effective manner.The Carmella's labels were produced on an HP Indigo ws4500 press in 4-color process. A matte UV varnish is applied to the labels to protect against moisture and abrasion.
Aaron Graff, art director for Directions Inc., was integral to the design of the labels, which feature a natural white background for a clean, crisp look. To further refine the design, a facestock typically used for wine labels was chosen for its ribbed texture as well as its natural white color.
The market reception to Carmella's House Marinara Sauce has been excellent, and as volume builds, produc-tion of the labels can be easily transferred to other WS Packaging presses and print technologies that can leverage the cost/benefits associated with longer press runs on traditional presses. As they expand the product line, Carmella's plans to continue to leverage digital printing technologies for short-run product introductions.
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