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Fresh Del Monte Produce wins false-labeling case

Fresh Del Monte Produce wins false-labeling case
Fresh Del Monte Produce packaged fruit


Fresh Del Monte Produce packaged fruitFresh Del Monte Produce Inc. announced that it secured a sweeping jury verdict in a lawsuit against Del Monte Foods Company and Del Monte Corp. in the U.S. District Court for the Southern District of New York.

 

After a two-week trial, on April 6, 2012, the jury returned a unanimous verdict in Fresh Del Monte's favor, finding that Fresh Del Monte has the exclusive right under the parties' licensing agreement to use the Del Monte trademark on certain refrigerated preserved fruit products. Additionally, the jury returned a unanimous verdict in Fresh Del Monte's favor on five out of the six Lanham Act false advertising claims, finding that Del Monte Foods' sale and marketing of refrigerated preserved fruit products misled consumers into believing the products were fresh fruit, and that Del Monte Foods willfully violated the Lanham Act. The jury awarded separate damages to Fresh Del Monte totaling $13.15 million for both claims, including the profits Del Monte Foods obtained from its false advertising.

 

Source: Fresh Del Monte Produce
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