According to the report, more than half (57%) of consumers across the globe are interested in food label information. This highlights how food labeling is a vital issue as consumers seek to improve their knowledge about nutritional and ethical issues and how they relate to their grocery choices. Labels more than ever provide a vital informational bridge between producers and consumers at time of purchase.
The study is said to examine the increasingly expansive role of labels in directing shopper choices including nutrition, origin, ethics and convenience. In particular, it discusses how much emphasis shoppers place on micro and macronutrients when making product selections and how labels guide this Global coverage. The report is said to also include proprietary consumer survey data from 15 countries across five continents covering a host of highly pertinent food labeling issues.