New Fasson® Estate Label® 100# recycled facestock is made from 100-percent post-consumer waste paper. The facestock is Forest Stewardship Council-certified and provides a label presence suitable for wine, high-end beverages and gourmet foods, the co. states. The bright-white vellum stock is also suitable for brand owners and designers who want to help the environment and still be able to enhance brand image with a high-quality, fully sustainable stock that enables the label design to connect with consumers, the co. states. The new product has a 60# wet strength and is paired with a 1.2-mL recyclable liner made of PET and S100R, a wash-away adhesive that allows consumers or recyclers to cleanly remove labels from bottles after immersing them in water hotter than 100 deg F.

Avery Dennison, 800/944-8511. www.na.fasson.com