An extension of the PacVantage software and technology for digitally printed labels, which was introduced at Labelexpo Europe last year, debuted at Labelexpo Americas 2008. The software now provides a turn-key solution for color-management for digital printing of labels on self-adhesive rollstocks faced with Digilyte polyolefin film and is the result of the collaborative efforts of EskoArtwork, ExxonMobil Chemical and Avery Dennison.
According to the companies, the new color-management system creates an accurate proofing system that helps ensure that proofs created from files processed with EskoArtwork software with PacVantage™ technology and proofed on an HP Designjet Z3100 proofer can be reproduced on ExxonMobil Chemical's Digilyte™ polyolefin films with little or no adjustments made to the HP Indigo press.
Company officials are so confident about the technology that they announced a new "color guarantee" at a press conference held on Sept. 11 at the Chicago tradeshow. "The color on the HP Z3100 proof will be a commercial match to the HP Indigo print," stated Robert Eller from ExxonMobil Chemical, in a post-show interview. "We don't make that as an assertion, we make that a guarantee."
It's important to note that the color guarantee only ensures a commercial match, which generally is perceived as a color match that's close enough to be commercially sold. This standard differs depending on the individuals looking at the printed piece, thus a commercial match can be difficult to quantify.
Key to the color-management system is new Avery Dennison self-adhesive rollstocks faced with ExxonMobil Chemical’s Digilyte™ polyolefin films. To activate the color guarantee, narrow-web label printers use EskoArtwork software with the Designjet Z3100 proofer and print the labels using a HP Indigo press and Avery Dennison self-adhesive rollstock faced with Digilyte™ films. The labelstock has a stated shelf-life of one year.