4 ways inserts could help medical device manufacturers reduce costs

Nov 26, 2015

Medical device packaging teams may be asked to take a certain percentage of costs out of a given product each year. It may surprise you, but redesigning one component—the insert, often called the IFU (instructions for use)—may help.Material“The...

Standardizing labeling

Nov 26, 2015

ISPE seeks to improve clinical trial personnel understanding and practitioner patient compliance through standardized booklet labels.ISPE (www.ispe.org) has developed industry guidance to help companies conducting global clinical trials...

Robinson Printing hits 90th anniversary in printing

Nov 26, 2015

Dave Robinson was just two years old when his father Mike became owner of Robinson Printing, so he has long witnessed—and now helps guide—the family-owned company’s ongoing growth. Celebrating its 90th year in business in 2014, Robinson Printing...

Essentra to offer labeling solutions at Pharmapack North America

Nov 19, 2015

The pharmaceutical market is facing a number of ongoing challenges, and Essentra believes its packaging business unit can offer a number of solutions. The global packaging company, which completed its acquisition of Clondalkin Specialist Packaging...

U.S. considers options after WTO rejects mandatory country of origin labeling

Sep 23, 2015

Not everyone agrees on when and how to act to avoid possible retaliatory measures after the World Trade Organization (WTO) ruled that mandatory country of origin labeling (COOL) requirements for beef, pork and chicken are non-compliant with WTO...

4 new labeling options help boost a product’s salability

Sep 22, 2015

Advancements in labeling—including new concepts, decorating techniques and equipment efficiencies—give brand owners more possibilities for “selling” their products to busy consumers in today’s crowded retail environment.At Pack Expo Las Vegas ...

Hair care maker transitions to thinner labels

Jul 27, 2015

Vogue International, makers of OGX hair care products, has reduced the environmental impacts of its pressure-sensitive labels on packaging through collaboration with WS Packaging Group Inc. and Avery Dennison.By switching to Avery Dennison’s...

COOKINGWITHDRAFT.COM TAKES IT LOCAL

Mar 11, 2015

Using a combination of products, Kraft, LU, Cracker Barrel and Publix teamed up to create a selling opportunity for themselves and a delicious appetizer for its customers. The promotion was titled, “CHEESE loves COMPANY,” but from a brand strategy...

The case of the crooked bottle

Mar 11, 2015

I hadn’t even had my first coffee when the call came.Joseph was having trouble with labels. As always, he needed me yesterday.I got on site and he showed me his problem.It was a tall 16-oz round bottle. The pressure-sensitive label covered it top...

The case of the unwrinkly labels

Mar 11, 2015

I got back from lunch to find a message from Jimmie. It sounded urgent so I hit him right back.“KC, I have an odd problem. My labels are going on smooth and straight. Marketing and quality are all over me. You’ve got to help.”“Jimmie,” I told him...