Putting an existing item in different packaging can transform the product and create something that's totally new. That was the case with Kraft's Jet-Puffed Mallow Bits—the product takes the tiny, crunchy marshmallows (affectionately known as ...
Food products advertised as healthy lead consumers to overeat and misjudge portion sizes, according to a French researcher. Package design and marketing claims of nutritional value form a "health halo," says Pierre Chandon, director of the INSEAD...
As consumers continue to seek healthier food and beverage options, one area that has been brought into the spotlight is genetic modification of ingredients. It is estimated that over 80 percent of the food consumed in the United States contains...
The Shadow makes its bow as an all-electric print-and-apply system that can function as a tabletop machine or on a stand for in-line labeling. The co. says the machine's plug-and-go design uses an electric tamp applicator requiring no compressed...
