2-in-1 shrink-sleeve label neatly promotes BOGO items

Lisa McTigue Pierce in Labels on October 12, 2016

The new dual-chambered shrink-sleeve labels create a neat-looking package for Buy One, Get One (BOGO) product giveaways. The two containers are joined together by a single two-part label that keeps the graphics separate for each package—instead of a large shrink-sleeve label that bundles the two containers into one unit. Dual-chambered shrink sleeves can be printed in up to eight colors on the same substrates—and with the same effects, such as foils and matte varnish—as traditional sleeves. Supplied in rollstock in a minimum order of 5,000 pieces, the 2-in-1 labels are hand applied.

See the new dual-chambered shrink-sleeve labels at Pack Expo 2016 (Nov. 6-9; Chicago) in the Overnight Labels Booth E-7633.

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That's not exact a new thing though is it?