In-mold label doubles information, branding space

Lisa McTigue Pierce in Labels on July 10, 2014

New DoubleSided IML labels (in-mold labels) from Verstraete IML are printed on both sides to create another full panel for information or additional branding. When used with transparent lids, for example, the new label gives brand owners more space for instructions, contests, recipes or information required by law. Marketing can also use the extra panel to stimulate cross-selling by promoting the company’s other brands.

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