Shrink-sleeve labels hide unique code for tracking and more

Lisa McTigue Pierce in Labels on December 09, 2014

Most shrink-sleeve labels gain attention because of the full-body graphics on the outside. These labels do that and more.

For competitions, traceability or anti-counterfeiting, each of these labels can be printed on the inside with an individual code, made of a unique series of numbers and characters, using an innovative printing technique. The code remains unseen and is only revealed when the label is peeled back.

The manufacturer, Clondalkin Flexible Packaging Bury, developed this technique for its line of pre-cut lids and, partly due to its success in this area, has extended the offering to its shrink-sleeve labeling business.

According to sales and marketing director Martin Hardman, “We're very pleased with this latest innovation as it will provide customers with added value for very little extra cost. Customers are always looking for new ways to market their products and differentiate them from the competition and this new technology will enable them to do so.”

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