Superhero water bottles flex recycling power

By Rick Lingle in Labels on November 14, 2019

100% of the packaging for Nestlé Pure Life’s new DC Collection of four superhero-themed sleeve-labeled 330-mL rPET bottles is recyclable…and boasts a special interactive ability.


Who says bottled water can’t be a super beverage? Not Nestlé Waters North America (NWNA), Stamford, CT, which adds sleeve labels featuring four different superheroes from the DC Comics universe to 330mL bottles of Nestlé Pure Life water.

The packaging for the new "DC Collection", which is available in stores now, is also super from a sustainability standpoint—it’s 100% recyclable including bottles made of 100% recycled PET (rPET) along with the special recyclable shrink sleeve labels and caps.

"We’re excited to team up with Warner Bros. and DC to make drinking water more fun for families with kids," says Yumi Clevenger-Lee, Chief Marketing Officer at Nestlé Waters North America. "By featuring characters kids look up to, along with a 100% recyclable bottle made with 100% recycled plastic, we're doing our part to help keep both families and the planet healthy."

"DC Super Heroes are among the most popular in the world and this new line of bottles is a great way to appeal to families with kids while reinforcing healthy choices," adds Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. "We are also teaching kids that every positive action towards creating change is what being a super hero is all about."

Wonder Woman, our first featured superhero bottle, is a founding member of the Justice League, according to Wikipedia. The character first appeared in All Star Comics #8 in October 1941. The Wonder Woman title has been published by DC Comics almost continuously except for a brief hiatus in 1986.

You’ll find an individual superhero with additional information featured on the following three pages, including the next iconic figure who sports a packaging-enabling “superpower” found on all of bottles in the series that kids will enjoy—and that works at the speed of light.

Next: A truly super hero

Rick Lingle

Rick Lingle is senior technical editor of Packaging Digest. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-481-1426.

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