Superhero water bottles flex recycling power: Page 4 of 4

By Rick Lingle in Labels on November 14, 2019


The fourth superhero for the launch is Batman, who debuted in 1939. Originally named the Bat-Man, the character is also referred to by such epithets as the Caped Crusader, the Dark Knight and the World's Greatest Detective, according to Wikipedia.

That last moniker is quite a boast, though I suppose with Sherlock Holmes likely dead by now...

NWNA makes quite a claim of its own: That the launch of the DC Collection, along with the introduction of 900mL bottles of Poland Spring Origin in April and Nestlé Pure Life 700mL bottles, means the company has the only three major nationally distributed bottled water offerings on the market made using 100% recycled plastic. It was last year that it promised to achieve 25% recycled plastic across its U.S. domestic portfolio by 2021. The company plans to continue expanding its use of recycled materials in the coming years, further setting an ambition to reach 50% recycled plastic by 2025.

The Nestlé Pure Life's DC Collection is available nationwide through e-commerce sites, and in addition to retail stores such as Albertsons, Fresh Direct, HEB, Meijer, Stop & Shop and 7-Eleven as well as ReadyRefresh, Nestlé Waters North America’s customizable water and beverage delivery service. The suggested retail price for a six-pack of 330mL/11.15oz rPET bottles is $3.29.

Rick Lingle

Rick Lingle is senior technical editor of Packaging Digest. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-481-1426.

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