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Micro bowl serves up Heinz South Africa's pot pies

Heinz Foods South Africa has made pot pies dramatically more convenient for consumers there with the introduction of a new microwavable bowl designed by Graphic Packaging Intl. (www.graphicpkg.com). Replacing packaging that took 30 to 35 minutes to bake conventionally, the new paper-based susceptor bowl can be used in the microwave and reduces preparation time by 85 percent. Made with GPI's new MicroRite(TM) Qwik-Crisp(R) material, the bowl's susceptor-coated polyester is laminated to a paperboard base. A special MicroFlex(R) Q patch is strategically placed on the inside of the outer carton to help brown and crisp the pot pie crust and leave the filling moist and tender, while the rest of the packaging helps achieve texture, flavor and color. Heinz launched the microwavable bowl in June and has enjoyed a favorable response from stores and consumers. Sold under the Mama's Pies brand, the pies come in six flavors.

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