Cryovac® Simple Steps™ is described as a time-saving, heat-and-serve package that simplifies entrée preparation. The consumer removes the tray from the outer package, microwave-heats it for a designated time, allows it to cool and pulls a tab to remove the film before serving. The co. says that there's no need to punch vent holes into the film, which tents up as the product reheats and then relaxes as it self-vents, with no steam escaping the tray as the film is peeled back. And the tray is a stylish serve-in.

Sealed Air Cryovac Food Packaging Systems, 800/845-3456. www.cryovac.com