WaveSafe is the first flexible film carrier that brings full-coverage hygiene protection to can multipacks while maximizing package visibility.
Thin remains “in” when it comes to source-reduction options for packaging, a perennial trend melded with consumers' hygiene concerns for unopened beverage cans in the new WaveSafe carrier multipack. It’s promoted as a new way of unitizing canned multipacks using a clear film membrane portion positioned directly over the cans to provide hygiene and visibility with minimal use of material. Paired with the company’s WaveGrip carrier, WaveSafe offers an additional layer of recyclable and photodegradable polyethylene material that precisely covers the top of the cans. This provides protection from dust and debris, giving consumers’ peace of mind that the beverage has remained safe and hygienic from the factory to their hands.
“We are pleased to launch the first covered flexible carrier,” says Aaron McIvor, managing director, WaveGrip (Greenock, United Kingdom). “WaveSafe is lightweight and efficient to apply and is available in the complete range of WaveGrip Colors to create a new point of intrigue to consumers as well as boasting functional and environmental benefits.”
Previously, manufacturers looked to collation shrink film to ensure the can’s hygiene. WaveSafe delivers this with reduced materials and expense while leaving the primary packaging unobscured.
WaveSafe is so thin that it is barely discernable in the above photo. Just how thin is it? While WaveGrip doesn't provide specifications, McIvor tells Packaging Digestthat the “PE collar is 10% lighter than comparative products and the additional layer of recyclable and photodegradable PE material covering the cans is substantially thinner. Compared to shrink and collate or rigid plastic collars the material saving is significant.”
The company claims it as the most efficient collation carrier available for application that is environmentally sustainable. WaveSafe also offers a point of difference to brand owners that stands out on shelf, and coordinates with a range of WaveGrip colors.
Compatible with all WaveGrip applicators and supplied as a rollstock reel of material, WaveSafe is accessible for all beverage manufacturers, from smaller artisanal producers to high volume operators.
Have there been any customers?
According to McIvor, while the product has just been launched, “the company is working with a pipeline of customers with the integration of their applicators and these new innovative WaveSafe carriers.”
WaveSafe premiered at the Beverage Packaging Congress on October 24 in Brussels.
Launch of new applicator
The company also announced the introduction of a new automatic version of its entry-level G1 applicator that can create 4-, 6- or 8-cans multipacks for a full range of can heights at speeds of up to 100 cans per minute and is intended for lower-volume beverage producers such as craft brewers. It includes an Allen Bradley PLC Control from Rockwell Automation and is backed by an experienced engineering support team who ensures seamless installation and integration into each canning line. The G1 carries a low point-of-entry cost of just $18,000 in a small 55-in. x 31.5-in. footprint and is compatible with all WaveGrip Carriers.
Explore packaging, plastics and more in Anaheim, CA, February 6-8, 2018, during WestPack that’s co-located with PLASTEC West. For more information, visit WestPack. ___________________________________________________________________________________