5 (and a half) packaging trends of 2016: Page 5 of 5

Lisa Pierce in Optimization on December 21, 2016

Trend 1: Food and beverage packaging trends are fast-moving and persistent

The food-and-beverage market represents the largest segment, by far, for packaging consumption. Much activity, innovation and developments happen here. This volume helped vault two articles into the lead positions on our 2016 packaging trends list. We’ve combined them into a single item since they are so closely related. Together, they pinpoint nine packaging trends for foods and beverages—but, you know what? We’re seeing many of these same trends in other markets too.

In talking about the “5 persistent food and beverage packaging trends” he is seeing, contributing writer Seb Atkinson includes recent examples from companies like Wishbone, Stillhouse, Carlsberg and Coca-Cola.

1. More material conversions: “High-end food and drink companies, as well as alcohol brands, are continuing to choose plastic over glass for a variety of reasons,” Atkinson points out.

2. Unusual container choices: According to Atkinson, “many beverage brands will experiment with innovative materials for their bottles and packaging.”

3. Zero-waste initiatives: “Companies and consumers alike are becoming more aware of innovative recycling methods,” Atkinson says, “and the benefits of implementing these.”

4. Stand-up pouches: “Brands love these formats because they offer the ability to print vivid, clear designs and allow true creative freedom for packaging designers,” Atkinson says, also noting that “their environmental footprint is minimal.”

5. Vintage packaging design: “When it comes to design trends, we can expect to take a trip back in time over coming months—from the ornately old-fashioned…to retro designs currently storming the food industry,” Atkinson says, “as brands look to create a sense of nostalgia.”

And in our highest-page-view trend article of the year, contributing writer Nikki Clark identifies these “4 fast-moving trends in food and beverage packaging.”

1. Personalization: “Technological advancements has given rise to the surge of personalization,” says Clark. “Some companies have experimented with interactive ways of personalization, allowing consumers to feel they are putting their mark on a brand to the point where it has entered the realm of co-creation.”

2. Cleaner and clearer labeling: “From a consumer perspective, clean labeling and clear on-pack communication helps them trust in the brand,” says Clark.

3. Appealing to the senses:Although not a new development, manufacturers and brands are starting to see the relevance and benefits of different sensory elements being integrated into packaging,” Clark says. “Special effects on packaging can attract greater attention and create that ‘wow’ factor, but can also be used to provide relevant information to the consumer.”

4. Packaging mobilization: “Now that the vast majority of consumers are smartphone savvy,” Clark says, “brands are exploring Bluetooth LE and near-field communication (NFC) as new ways to present information and engage consumers.”


We anticipate many of these packaging trends will continue into 2017. But in the coming weeks, we’ll tell you what new trends are emerging, too. Stay tuned.

Happy New Year!



Learn what it takes to innovate in the packaging space at WestPack 2017 (Feb. 7-9; Anaheim, CA). Register today!

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