5 hot summer hits of packaging trends and tech : Page 2 of 5

Lisa McTigue Pierce in Optimization on August 10, 2017

#4. Quaker Overnight Oats packages simplicity

Three food packaging connoisseurs analyze the new Quaker Overnight Oats breakfast cup from various perspectives: sustainability, functionality, convenience and design. The product is cold-brewed, that is it requires no heat for cooking.

Some pros and cons:

The clear plastic cup (No.7 resin identification code) lets consumers see the product before buying—something they expect and appreciate. But from a recycling perspective, it’s a fail.

On the sustainability front, the energy savings is a plus.

And the product has a clean label with minimal ingredients that are recognizable to consumers.

You don’t have to be an analyst to weigh in—what do you think of this product/package?

 

NEXT: 4 areas where smart packaging excels

 

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This fall, boost your packaging expertise and discover more solutions by attending MinnPack 2017 (Nov. 8-9; Minneapolis), the largest Advanced Design & Manufacturing Event in the Midwest. Register today!

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