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Brand owners file packaging patents

Brand owners file packaging patents
Wm. Bolthouse frangible container.

What do diverse consumer packaged goods companies Wm. Bolthouse Farms, Kraft Foods, L’Oreal, P&G and SC Johnson have in common? They’ve all had patents published recently for packaging inventions ranging from a food cup containing a frangible portion (shown above) to a new type of reclosure for flexpacks to a bio-foam film.

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Wm. Bolthouse Farms, Inc., Bakersfield, CA, has invented a container with a frangible portion aimed at on-the-go consumption of foods that can be fortified while still sealed with self-contained proteins, vitamins, fiber or other healthy components. The filing claims that mixing the components within a sealed package also prevents any external microbial contamination during the process. You can view the full patent here.

This patent filing from Kraft Foods for a resealable package relies on a cold-seal adhesive.

L’Oreal’s patent uses a deformable membrane for dispensing oxygen-sensitive products. You can view the full patent here.

P&G’s foamed bio-film patent saves material.

What can a brand owner do with multiple lines of complimentary products that wants consumers to understand those connections quickly, visually and at the point-of-purchase? A patent published by SC Johnson January 29 offers a holistic approach to do just that.

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