Top news in November looks to the future of packaging: Page 3 of 5

Lisa Pierce in Optimization on December 13, 2018

Sharp End predictions

3. 3 ‘smart packaging’ predictions for 2019

Cameron Worth, founder of SharpEnd—a London-based branding agency that specializes in using the Internet of Things (IoT) to connect with consumers—introduces and explains three new areas of smart packaging in the coming year:

Prediction #1: More than 10 million fast-moving consumer goods (FMCG) will be interacted with throughout 2019. And near-field communication (NFC) applications for consumer engagement will explode once the new range of iPhones become mass-scale devices.

Prediction #2. Brands are beginning to “in house” their innovation capabilities and laboratory programs.

Prediction #3. Agencies will begin to offer “IoT / Voice” consulting practices to capitalize on the growing interest.

Read the full article (by clicking on the headline link above) to find out what these predictions might mean to you and your packaging department.


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