10 pack redesigns earn honors in Nielsen competition: Page 2 of 10

By Kate Bertrand Connolly in Packaging Design on August 02, 2019


M&M’s (U.S.): Redesigned pack stands up on-shelf

By switching to a stand-up pouch for M&M’s, Mars Wrigley Confectionery has created a brand billboard on-shelf. The front of the pouch faces consumers, something the previous package, a bag, could not do. Consequently, consumers now enjoy an easier, faster shopping experience.


Next: Icelandic Provisions (U.S.)

By submitting this form, you accept the Mollom privacy policy.
500 characters remaining