10 pack redesigns earn honors in Nielsen competition: Page 2 of 10

By Kate Bertrand Connolly in Packaging Design on August 02, 2019

 

M&M’s (U.S.): Redesigned pack stands up on-shelf

By switching to a stand-up pouch for M&M’s, Mars Wrigley Confectionery has created a brand billboard on-shelf. The front of the pouch faces consumers, something the previous package, a bag, could not do. Consequently, consumers now enjoy an easier, faster shopping experience.

 

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