10 pack redesigns earn honors in Nielsen competition: Page 4 of 10

By Kate Bertrand Connolly in Packaging Design on August 02, 2019

 

Hess Select (U.S.): The lion still roars

The Hess Collection Winery engaged Retifex to redesign labels for the Hess Select tier of wines, with the goal of updating the design without losing brand equity. The redesign includes larger labels, a refreshed Hess lion icon and updated colors.

 

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