10 pack redesigns earn honors in Nielsen competition: Page 8 of 10

By Kate Bertrand Connolly in Packaging Design on August 02, 2019

Playboy Deodorants (South Africa): Aerosol redesign highlights fragrances

Also in South Africa, Playboy redesigned packaging for its aerosol deodorants to give each fragrance a distinctive identity while also communicating the identity of the larger brand family. A structural package change that lets consumers lock the actuator eliminates the need for an overcap.

 

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