10 Redesigns That Are Stoking Sales10 Redesigns That Are Stoking Sales

Want to boost sales? Maybe your packaging needs a redesign.

The winners of the fifth-annual Designalytics Effectiveness Awards competition, comprising 10 consumer packaged goods (CPG) redesigns, demonstrate the power of packaging design to drive sales growth.

Unlike other pack-design awards programs, the Designalytics competition is 100% data-driven, with the selection of winners based on in-market sales performance and quantitative consumer testing.

The competition, offered in partnership with Dieline, this year received hundreds of submissions for food, beverage, personal-care, and home-care package redesigns. All launched in the United States between July 2021 and September 2023.

The winning designs represent a variety of brand owners, ranging from global CPG companies like Procter & Gamble and Unilever to craft food/beverage companies.

All of the winners experienced year-over-year sales increases after rolling out their redesigns, with nearly half enjoying increases of 20% to 30%.

Start the slideshow to see the winning redesigns, as well as the designs they replaced. Download the Designalytics Special Report: 10 Brands That Prove the Insane Business Value of Design in 2024 for more information about the winners.

Looking forward, the call for entries to the 2025 Designalytics Effectiveness Awards is now open.

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