Consuming honey can be a messy affair, causing sticky drips on the outside of the container, on kitchen counters and…well, everywhere. With its category-first inverted pouch packaging, Chico Honey aims to please consumers by creating less mess.
Inverted pouches have been slowly becoming more popular with brands, starting in 2015 with Daisy sour cream’s stand-up pouches. The format has since spread to barbecue sauce, yogurt and other food products. This summer, Chico Honey launched its sweet stuff in a 20-ounce inverted StandCap pouch, manufactured by Glenroy.
“We wanted to bring a product design to market that was mess-free and user friendly,” says Mike Watson, the company’s sales and brand manager. “Honey can be a sticky sweet treat, so having it mess-free makes life easier. We considered having the product packed in smaller sachet pouches until we fell in love with the idea of the StandCap pouch.”
NEXT: Packaging innovation winners