12 design pieces that brought beauty to packaging in 2019: Page 5 of 12

By Jenni Spinner in Packaging Design on December 17, 2019


8.  Evolution of a package: Heinz ketchup

Since 1869, Heinz ketchup has been a condiment consumers crave. In the decades since its debut, the packaging has gone through a number of evolutionary changes.

To honor the brand’s 150th anniversary, Packaging Digest walked through some of the ketchup’s most notable packaging changes:

• 1876: Heinz launches in clear glass bottles.

• 1968: The condiment launches aluminum-foil-laminated foodservice packets, still popular with take-out joints today.

• 1983: Squeezable plastic bottles debut.

• 2010: The Dip & Squeeze thermoformed containers debut (see photo above), offering more ways to use the condiment and three times more ketchup than foil packets.


NEXT: Adorable pets

Jenni Spinner

Freelance writer and former Packaging Digest senior editor Jenni Spinner is a trade journalist with more than two decades of experience in the field. While she has covered numerous industries (including construction, engineering, building security, food production and public works), packaging remains her favorite.

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