12 design pieces that brought beauty to packaging in 2019: Page 10 of 12

By Jenni Spinner in Packaging Design on December 17, 2019

Nielsen-redesign-competition

3. 10 pack redesigns earn honors in Nielsen competition

The Nielsen Design Impact awards honor achievements in packaging redesign, weighing the revamp’s effect on sales, brand perceptions and trial. Entries come from a range of markets, including food, beverage, personal care and more.

The 2019 competition tapped 10 winners, saluting their redesigns’ impact and effectiveness. Select honored packages include:

• M&Ms pouch: Mars Wrigley Confectionery switched from lay-flat bags to stand-up pouches to create a brand billboard on the shelf.

• Icelandinc Provisions Skyr yogurt cups: The updated cups include an easier-to-recycle cup with less plastic than the previous version.

• Arwana Oil cooking oil bottles: The new bottles include a consumer-friendly ergonomic handle, and an updated color to reinforce the brand quality.

 

NEXT: Packaging design tips for cannabis marketers

Jenni Spinner

Freelance writer and former Packaging Digest senior editor Jenni Spinner is a trade journalist with more than two decades of experience in the field. While she has covered numerous industries (including construction, engineering, building security, food production and public works), packaging remains her favorite.

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