The Nielsen Design Impact awards honor achievements in packaging redesign, weighing the revamp’s effect on sales, brand perceptions and trial. Entries come from a range of markets, including food, beverage, personal care and more.
The 2019 competition tapped 10 winners, saluting their redesigns’ impact and effectiveness. Select honored packages include:
• M&Ms pouch: Mars Wrigley Confectionery switched from lay-flat bags to stand-up pouches to create a brand billboard on the shelf.
• Icelandinc Provisions Skyr yogurt cups: The updated cups include an easier-to-recycle cup with less plastic than the previous version.
• Arwana Oil cooking oil bottles: The new bottles include a consumer-friendly ergonomic handle, and an updated color to reinforce the brand quality.
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