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Packaging Design

13 Halloween Tweets with Packaging Tricks

Heinz Heinz_Halloween-FTR.jpg
Packaging design goodies for trick-or-treat time include Kit-Kat Chucky, Heinz “tomato blood” ketchup, paranormal vodka, and glow-in-the-dark Pringles cans.

People have adapted the traditional yard-and-house decorating extravaganza of the Christmas holidays to Halloween, replacing the red-and-greens of the former with the oranges-and-black of the latter. Displays range from cutesy pumpkins and kid-friendly cloth ghosts hanging from trees to dark and creepy where entire front yards are turned into a ghoulish graveyard.

Brand owners, too, have leveraged the October 31st holiday with packaging designs that extend far beyond themed bags of candy. See what they’ve have concocted this season using customized packaging and point-of-purchase displays in our “lucky 13” Tweets roundup.

Fanta’s video will get you in the right mood.

Pringles have a glow about them.

Heinz is squeezing all it can from Halloween 2021 with Tomato Blood Ketchup debuting at retail nationally, opening the first-ever Heinz Halloween Store, and making it easy to design the perfect costume with the new Heinz Tomato Blood Costume Kit.

Kit-Kat Chucky…’nough said.

Would you drink it?

Frightfully fun POP displays.

Don’t be caught dead without an authentic costume.

Peeps in costume, too.

Pets need treats, too.

Would you call this pumpkin bread?

Not sure what this is about, but a porcine zombie is different.

There has to be a sustainable packaging angle somewhere here and this is it.

Come as you are.

Lastly, a PSA is our bonus 14th item to make sure the kiddos are kept safe.


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