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3D glasses packaging lands design award

Article-3D glasses packaging lands design award

3D glasses packaging lands design award

Marchon EX3D glasses packagingIt's award season, and not just for Hollywood royalty.


On the heels of unveiling exciting new packaging and retail solutions at this year's Consumer Electronics Show, Marchon3D, the leading designer and supplier of premier 3D eyewear on the market, has won a 2012 American Package Design Award, presented by Graphic Design USA, for its innovative in-theater launch.


Graphic Design USA, the premier news magazine for graphic designers and creative professionals, recognized Marchon3D for its innovative package designs and go-to-market solutions for its EX3D Eyewear brand of stylish and technologically advanced passive 3D glasses.
The award honors best designs in packaging, p-o-p and related projects that are visually attractive and features designs that advance the brand and forge an emotional connection with the consumer.


Marchon3D's design team, led by Paul Yip, Senior Art Director at Marchon3D, won for their in-theater launch of EX3D. The in-theater launch included the sleek, user-friendly vending machine where moviegoers can purchase the most high-tech, fashionable 3D glasses before going into their shows. Additionally, Marchon3D won for the packaging design, the eyewear display and the printed materials that accompanied the products as they were sold in the theater.


EX3D Eyewear, which comes in an array of sizes, styles and colors for men, women and kids, features Marchon3D's premier M3D patented circular-polarized curved lens technology, the most advanced 3D lens on the market, which is optically contoured for an optimal 3D viewing experience. The glasses are even available in stylish clips and wear-overs, which provide a comfortable solution for prescription lens wearers. The glasses work with most passive systems including 3D televisions, computers, and gaming systems, giving viewers the best 3D experience available today.


Source: Marchon Eyewear Inc.

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