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4 leading label solutions to enhance brand recognition

4 leading label solutions to enhance brand recognition
Shrink-sleeve labels made with innovative variable sleeve offset printing (VSOP) technology produce a seam that is narrower than the industry average. The new process eliminates edge-lift for a smoother finish, and avoids print gaps at the seam line when the sleeve shrinks. Other VSOP benefits includes no plate costs, allowing for frequent graphic changes; plates made in minutes, allowing for last minute changes; and combination printing that provides greater flexibility in controlling label inventories.

According to industry research by the Freedonia Group, label demand in the U.S. will reach a projected $19.1 billion by 2017, representing an annual growth of 4.2%. Now more than ever it's important to enhance brand recognition in the marketplace. This year a number of new labeling technologies will be on display at Pack Expo International 2014 show (Nov. 2-5, McCormick Place, Chicago).

Check out these 4 labeling innovations.

1. Shrink-sleeve labels from Hammer Packaging, Pack Expo Booth #E-6641

2. C-FiT Sleeve from MRI Flexible Packaging, Pack Expo Booth #N-5142

3. In-mold labels from Yupo Corp., Pack Expo Booth N-#6267

4. Automated vertical sleeve labeler from Sleeve Seal, Pack Expo Booth #N-4730 

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